Get a head start on holiday shopping at the Friends of Strong Annual Holiday Market on Friday, November 21 from 8 a.m. until 4:30p.m. in URMC’s Sarah Flaum Atrium. Browse fine art, jewelry, ceramics, delicious foods, and other handcrafted items from dozens of local artists and eateries. Enjoy a special visit from Strong’s Pet Therapy dogs and be sure to get a complimentary copy of the 2026 Friends of Strong Event calendar.

Celebrate the festive holiday spirit with delicious tastings and take part in a fun prize drawing that benefits patient care initiatives throughout the hospital. We look forward to seeing you there!