Join Mitch Lovett, the interim dean for Simon Business School, for a conversation with Joe Testani, the deputy to the president.

Lovett is also a leading scholar and teacher as the Benjamin Forman Professor of Marketing. He joined the Simon Business School in 2008 after earning his PhD in marketing from Duke University. In his prior administrative roles, he has been instrumental in launching the AI Initiative, a cross-disciplinary effort to integrate AI into Simon’s business education. He also led the development of a Doctor of Business Administration program and two AI-focused masters programs, the Online Masters in Business Analytics and Applied AI and the Masters of Artificial Intelligence in Business, that prepare students for the rapidly evolving data and AI-driven economy. 

His research interests span a wide range of topics in marketing, such as advertising, branding, word-of-mouth, political marketing, consumer and firm learning, retailing, and conjoint analysis. He applies and develops empirical methods to study marketing phenomena and to inform marketing decisions. His research has been published in top journals in marketing and political science, and garnered recognitions such as the Marketing Science Institute's Young Scholars and Scholars distinctions, and the William F. O'Dell award finalist for long-term impact. His research has also attracted national media attention, and he has been cited in outlets such as the New York Times, Forbes, and Ad Age. He advises PhD students and is an award-winning teacher including for courses on marketing research, marketing strategy, analytics design and applications, advertising strategy, consumer behavior, and PhD seminars in quantitative marketing.

Leadership Conversations are part of a commitment to transparency and consistent communications, this is a series of webinars and Q&As that delivers perspectives from URochester leaders on matters that affect the University’s mission, vision, values, and progress toward the goals of Boundless Possibility.