This presentation explores ways to optimize Meta ad campaigns for effective research recruitment. Cody Gardner, MBA from the University of Rochester Clinical & Translational Science Institute, will cover four key strategies: streamlined testing with dynamic ads, tapping into a new audience by using video, messaging considerations with a look at high-performing examples, and using performance metrics to guide decision-making.

This presentation will be via Zoom.

This event, hosted by the Trial Innovation Network, is available to the University of Rochester community via the UR Clinical and Translational Science Institute.