Andy Warhol was fascinated by television’s potential to be the great leveler, to “make everyone alike.” It didn’t matter if you were a countercultural regular at his parties at the Factory, a member of the traditional set, an upper-East side New Yorker, or a family from his hometown of Pittsburgh whose members worked in the steel mills. People had access to many of the same television shows coast to coast. For Warhol, television was a way to make anyone famous and he often used informal unedited footage, a forerunner of today’s reality TV, to feature both trivial and glamorous subjects. He himself often appeared as a guest in television shows and advertisements because he knew it would contribute to his own fame.

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