Kathryn Macapagal, PhD,  Maggie Matson, MPH, and Christopher Garcia, MA, from Northwestern University will cover the CAN-DO-IT model (Macapagal et al, 2020) as applied to the recruitment and retention of sexual and gender minorities in research, with a focus on community-based and social media/online recruitment.

This flexible framework consists of seven iterative steps based on work by our team and others: conceptualize the scope of the recruitment campaign, acquire necessary expertise, navigate online platforms, develop advertisements, optimize recruitment-to-enrollment workflow, implement advertising campaigns, track performance of campaigns, and respond accordingly. They have used this approach in cross-sectional and longitudinal studies, dyadic studies, and in-person and virtual research studies with adolescents and adults with various budgets. Participants should take away different concrete strategies that they can apply to their clinical research to diversify recruitment and retention and increase representation of sexual and gender minorities, but the strategies should apply to many different types of populations.

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This event,  hosted by the Trial Innovation Network, is made available to the University of Rochester community via the UR Clinical and Translational Science Institute.